As a small business or startup, I’m going to take a wild guess that you already have a Facebook business page. This is the most common social media platform that businesses use, and for good reason. As of early 2017, Facebook has 1.86 billion users worldwide, up 17% from 2016. That’s a lot of potential eyeballs for your page, and that includes people of every age and demographic.
Creating your Facebook business page is pretty straightforward, but we find that many companies aren’t taking full advantage of all the great Facebook for business features. In this blog, we’ll cover five great Facebook for business features that you may not know about, but definitely should use.
Generally, your Facebook business page is a means to an end. What I mean by that is that you eventually want your page visitors to check out your website, contact you or purchase an online product. Facebook has made this easy for businesses, with a prominent call-to-action button right underneath your banner image. To set it up, all you have to do is click “Create Call-to-Action” and choose the one that’s right for you (Shop Now, Contact Us, Learn More, etc.).
2. Scheduled and pinned posts
I’m actually squeezing two distinct features in here, but they both pertain to the posts you write on your business page. First is the concept of scheduled posts. Although we recommend using a social media management tool for all your social profiles, it’s also easy to schedule a Facebook post for the future right on your page. When you write your post, before you publish it, click on the down arrow right next to the publish button. From there, you can schedule your post or even backdate it.
The other feature I want to mention is pinned posts. This gives you the ability to “pin” one post at the top of your timeline; if someone visits your page that is the first post they see. This can be helpful in promoting a free download (to gather leads), sharing more about your business, answering FAQs and many other possibilities. (Note: you can only have one pinned post at a time.) To use this feature, publish your post, and then click the gray download arrow in the upper right corner of that post. Choose “Pin to Top of Page” and you’re all set.
3. Facebook Live
If you’re not familiar with Facebook Live, it’s a feature on Facebook that lets you broadcast a live video with your followers. You likely know that video content is extremely popular, and Facebook is taking advantage of that trend with Facebook Live. The best thing about Facebook live is that it’s easy—you can use your smartphone to broadcast, without extra equipment. This article explains how to use this feature, as well as best practices for business.
4. Page Insights
A mistake many people make with Facebook for business is that they spend a lot of time on their content strategy and posting schedule, but forget to measure how successful their strategy is. Facebook makes it simple to evaluate results that form your strategy going forward, including which posts are most popular, page views, the demographics of people interacting with you and more. Just click “Insights” at the top of your business page.
While it’s absolutely true that you can have a successful Facebook business presence without spending a dime, you can also accelerate your results using the Facebook advertising tools. A Facebook ad looks just like a regular post in someone’s news feed, but says “sponsored” next to your name.
You can choose a specific audience, budget and content, making it more targeted than many forms of advertising. Facebook also helps you reach your objective by getting your ad in front of the right people, whether you’re looking to increase page likes, get content downloads or simply send traffic to a particular site.
These features are a great place to start maximizing your Facebook business presence, but there are many more to take advantage of as well. Facebook offers comprehensive guides to optimize your business page and create successful content and ads, so I also recommend checking that out.
Are you looking for help reaching your audience? Contact Milwaukee marketing agency, Accelity Marketing, or check out our ebook!