This post was written by our guest blogger, Charlie Antoine. To read the original post, click here.
The buyer's journey, commonly known as the purchase funnel, is a marketing model that...Read More
You’ve gone through the hard work of building a startup, promoting your offerings and developing a customer base. Up until this point, it’s likely that you’ve spent a good deal of money on...Read More
A lot of brands get caught up in the simplified strategy of marketing to mass audiences in order to achieve universal brand awareness. They may identify buyer personas for their typical consumers,...Read More