Your logo is the foundation of your company, and one of the first things people will remember you by. With that being said, it is very important that you design it right. Keep in mind these few tips, and there is no reason why you can’t create a logo that turns heads.
Mimic brand identity.
Think about what your logo says about your company, and what messages you may want it to deliver. Having a visual message in your logo is a huge plus for your company. It explains your mission or practice, without the hassle of reading a paragraph.
See what principles other successful companies use to create strong logos. Take a look at these logo ideas and start brainstorming.
Make it simple.
Avoid making your logo appear too busy. A simple, yet well planned logo will go a long way. It shouldn’t take a person more than a couple seconds to understand the message in your logo. Unnecessary lines and designs will just distract the viewer.
Create multiple drafts.
When brainstorming logo ideas, create a variety of drafts. This way you can highlight the best elements of each one and combine them. Consult friends or coworkers to get beneficial feedback as well. A fresh set of eyes may help point out necessary edits you might have missed.
Use the right colors.
The color of your logo can send a message, too. Learn what message the color psychology of your logo is saying. Keep the colors you use in line with those of your brand as well. People will start to associate the color(s) of your logo with your company.
Don’t forget about size and resolution.
When you’re coming to the end of your logo design, don’t take shortcuts. Make sure you save your logo in a high enough resolution to look crisp on paper, and on the web. Save the logo in multiple formats as well. PNG, GIF and JPEG work well with web, and PDF and EPS are good options for print.
Use these pointers for your DIY logo design and create a long-lasting logo that will make you stand out. Having a great logo is one element that can increase sales in your company by creating a brand for customers to pledge loyalty. Am I missing anything in this list? Let me know in the comments below.
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