Link building is a very important part of search engine optimization, but it is also one of the easiest ways to get your content seen by others. Every time someone shares your link or posts it on their website, they are promoting you to a real audience that may have a genuine interest in your products or services. Gaining a lot of links, especially on websites that stay relevant for years, gives you a steady stream of traffic without additional advertising.

While networking and encouraging others to link to you sounds like a difficult task, it has actually gotten a lot easier. Social sharing, for example, makes it easy for visitors to share your content on Facebook or Twitter. Use these simple tactics to help you quickly build links without all of the hassles. 

Social media is the key to link building.

Rather than search for different ways to drive web traffic, try focusing on some of the basics: good content and a social media presence.

Having a social media presence is the key to SEO, so it is the best place to start. While you should take the time to set up profiles on major social networks, it isn't a required part of link building. In some cases, simply adding sharing buttons is enough to encourage people to share your content on their accounts.

If you want to really unlock the power of social media, take these steps:

1. Create a business profile for Facebook, Twitter, LinkedIn and Google +.

2. Automatically share your content on these profiles. If you are using Wordpress, there are several plugins that can help you with this process.

3. Add social sharing buttons to each blog post you create.

4. Include a call-to-action that encourages people to share.

5. Add social media profile links to the top of your website to encourage people to connect with you.

There are several more complex link building strategies that involve social media. By following these basic steps, you will be able to easily implement more advanced strategies later on.

Create co-op posts.

While you may be the leading authority in your field, there are probably other influencers with their own audience followings. Working together can bring you some powerful backlinks and makes for very compelling content. Even if you aren't both bloggers, you can find other ways to encourage others to share their thoughts. For example, try conducting an interview or writing a biography. This encourages the other person to share your content with their following.  

Create guest blog posts.

One of the biggest benefits of writing guest posts for other blogs is that you can include a link back to your content. If you are picky and work to ensure that you are only writing guest posts for people in your industry, you will be able to get well-placed links that rope in a lot of traffic.

If you aren't sure where to start with writing guest posts, try visiting your competitor's blogs and contacting them directly. While this isn't feasible in some industries, there are authority blogs in most fields. For example, a shoe salesman might not want a competitor posting on their blog, but a manufacturer or distributor might. If you have trouble coming up with ideas for guest posts or finding people who will let you write for their blogs, you may need to work with a third-party service.

Make sure your guest posts are always specific, not generalized. Everything you write and put your company name on needs to be interesting, unique and on topic. Remember, the quality of your link is the key to success. Never settle for less.

The benefits of link building

Link building can really pay off if done correctly. When you work hard to promote your content on social media and other blogs, you will start seeing a steady stream of traffic regardless of your search engine ranking.

If you want to start creating high-quality links and content, and boost your traffic, contact Milwaukee marketing agency, Accelity Marketing.