Google Search is a useful tool for finding whatever it is that you’re looking for—products, services or information. Similarly, it’s a great way for your B2B SaaS business to be found!
Google found that 89% of B2B buyers use search during the research process. In another study conducted by Zero Limit Web, they found the first five search results receive on average 67.6% of clicks while the remaining five receive just 3.7%. So how do I get my SaaS site to show up on the top of Google’s search results? Let’s explore a couple of strategies.
Setting up your SEO strategy
The first step in making it to the top of the results is putting together a strategy. You need to decide on the keywords you want your business to rank for but keep in mind volume and competition. If the keywords you focus on have no search volume, they won’t drive traffic to your website. Additionally, focusing on keywords that face fierce competition will be counterintuitive unless you have an open-ended budget.
I recommend targeting long-tail keywords. These are proven to drive better quality traffic and higher conversion rates, in addition to facing less competition. You can also try narrowing down your broad terms with local elements and specific services. So instead of using “marketing”, you could try “B2B inbound marketing agencies” or “Milwaukee inbound marketing companies”.
Optimizing your website
Once you set up your SEO strategy, it’s important to implement that strategy into every aspect of your website. This will help Google understand what each page on your website is about. To properly implement this strategy, you need to include your focus keywords in these critical optimization elements:
Image alt-text (every image needs it)
Page title (don’t add more than 70 characters)
Meta description (page description, keep it short)
Headers (break up your main content by describing it)
Copy (naturally include your focus keyword)
Supporting your SEO with a content strategy
Don’t let your site get stale! You should continually improve your content and grow your library of resources, tools and informative content. This ensures your site provides value to users, which keeps them coming back and encourages them to share with others—earning more visibility.
Additionally, try to support your primary pages and content with supporting content pages, linking these pages will strengthen your SEO. Similarly, look for ways to earn backlinks for your site. One way Accelity does this is by contributing to articles that Databox frequently shares. This creates more visibility for both us and Databox, as well as moves us closer to the top of Google’s search results.
Bringing in the blog
If you’re really looking to spice up your SEO, start a blog for your SaaS site. According to a study conducted by HubSpot, companies that regularly produce blog content receive 3.5 times more web traffic and 4.5 times more leads than those that don’t.
Blogging is a great way to aide your search strategy as each article you publish counts as an indexed page on your website. Plus, you’re able to share and promote your blogs on social, this will drive engagement, like comments and conversations, while also providing visibility in new spaces.
Build out your blog with topics and then choose focus keywords for different articles. When you’re writing, don’t try to sell or be overly promotional. Instead, focus on pain points within your industry and problems your customers are facing. Write about topics your customers are interested to encourage their engagement.
Review, refine & repeat
Practice makes perfect. Your SEO strategy isn’t going to be perfect right away and that’s okay. It’s important to frequently monitor your strategy and see where your shortcomings are. If you have some focus keywords that aren’t driving the traffic you were hoping for, then repeat the steps that brought you results before. At Accelity, we use SEMRush to stay on top of our SEO strategy. This tool allows us to monitor our keyword rankings, crawl our pages for errors and identify optimization opportunities.
There will be trial and error but don’t let that stop you; we’ve experienced that at Accelity. It’s important to look into why things are working and why things aren't. Then, use those findings to build upon your strategy and strengthen it.
Looking to improve your SEO rank? Request a consultation with Milwaukee Marketing Agency, Accelity Marketing.