In today’s world, it doesn’t matter how great your startup’s product or service is—marketing is the key to success. Even so, that doesn’t mean great marketing has to be expensive. One low-cost and easy way to market your business is email marketing. Follow the tips below to help you run an effective email campaign with little to no budget.
Pick your email marketing provider.
There are many popular email marketing software programs that offer free trials, and some are completely free. Those free services do limit the number of contacts you can deliver to, though this shouldn’t be a problem if you are just starting out. Some of these free email marketing software programs include:
Build your mailing list the right way.
Building a list of email subscribers can help you target your contacts, convert leads and engage customers. If you have a physical location, ask your customers for their email address at the point of purchase. If you do business online, add calls-to-action (CTAs), or forms throughout your website that allow people to sign up for your emails, newsletters or receive content in exchange for their email. Some great places to add CTAs and forms are:
- Blog posts
- Your “Contact us” page
- Downloadable content pages
Keep in mind that building a strong mailing list takes time, but it’s well worth it. Your leads will be more qualified and “warm” compared to a purchased list. Also, if your contacts have opted into receiving your emails, your deliverability will be higher.
Create value-added content to share.
When people are inundated with marketing communications, how do you make your emails stand out in their inbox? By sending value added content.
When you create content, think about your contacts and the information they would like to receive, or might need. Some people may not be ready for an email with information on your exact product or service, and if you send them sales materials they may feel pushed and not open your next email.
However, that same person may be interested in a blog about a more broad topic that is still related to your product or service. By putting yourself in the shoes of your contacts, you’re able to create value-added content for them. Some examples of value-added content piece’s are:
- Industry-relevant blogs
- And more!
Create your email.
While the design of your email is important, you don’t need to stress over how to create it. Many email marketing software programs have free templates available, and you don’t need to be a graphic designer to use them. If you are still wondering how you can make the design of your emails eye-catching and effective, read 5 Essential Factors to Designing an Effective Email Campaign.
As you start creating your effective email campaign, remember who your audience is. The best mailing list, most creative content and best looking email can still be overlooked by your recipients if you don’t consider their needs.
Still need help? No problem! Contact Milwaukee marketing agency, Accelity Marketing. Have feedback on other great budget email marketing tips? Let me know in the comments below.