The Pantone Color of the Year is Greenery: Let's Discuss

by Becca French | Jan 10, 2017 | 0 Comments

The Pantone Color of the Year

Pantone made a refreshing move by declaring “Greenery”, or Pantone 15-0343, as the color of the year for 2017. Greenery not only symbolizes a new start, rejuvenation and revitalization, concepts we are all craving after a tumultuous 2016, but it’s also a great way to make a bold statement in the new year.

 

Why Greenery?

When it comes to design, we can get bogged down with selecting a color palette that best sets the tone for the piece and your brand. Greenery pushes all these limits with its bold, slap-in-the-face statement, that also manages to be suitable for even the most professional companies.

Greenery also sets a trend that allows bold colors to make a comeback. In the past, Pantone hasn’t always been so bold with their choices, selecting the more subdued Rose Quartz and Serenity in 2016. Subtle colors were a top choice for branding to avoid overwhelming potential customers, but Greenery provides a refreshing break from those norms.

 

What else can we expect in 2017?

If you’re looking for a few colors to compliment the 2017 selection, here are Pantone’s other top picks for Spring 2017:

Pantone's top picks for spring 2017

Image courtesy of Pantone.com

 

Kale (Pantone 18-0107)—Kale is a darker version of Greenery, providing variation for design, while keeping it all in the family.

Hazelnut (Pantone 14-1315)—Hazelnut is a perfect mid-toned neutral that complements the earthly “nature” of Greenery.

Island Paradise (Pantone 14-4620)—A cool blue, this color brings a winter mint freshness to the bright selection this Spring.

Niagara (Pantone 17-4125)—Niagara is a mid-toned blue with potential for various applications. A bold statement for creating a logo and an aquatic compliment to Greenery.

Lapis (Pantone 19-4045)—A bolder statement than Niagara, Lapis compliments the family of colors and brings life to a “spring-y” palette.

Flame (Pantone 17-1462)—A member of the orange family, Flame provides a hot counterpart to the natural green.

Primrose Yellow (Pantone 13-0755)—A bold statement in itself, Primrose Yellow provides a burst that works well in any design that needs to stand out.

Pale Dogwood (Pantone 13-1404)—A subdued pink, Pale Dogwood provides a soft and delicate tone to the Spring palette selection.

Pink Yarrow (Pantone 17-3024)—A bolder version of Pale Dogwood, Pink Yarrow complements the statement Greenery makes with a feminine touch.

A rejuvenation and revitalization, or a merely a bold statement... no matter how you look at it, Greenery is an excellent selection for Pantone’s Color of the Year for 2017. How will you incorporate the Spring palette into your designs this year? Share your ideas in the comments below!

If you're looking for graphic design trend basics that will last, check out the video below!

 

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