Newly minted entrepreneurs are eager to demonstrate progress in their business in order to validate their efforts. Investors, partners, clients and…
Newly minted entrepreneurs are eager to demonstrate progress in their business in order to validate their efforts. Investors, partners, clients and…
The ROI of marketing has long been a focus of business owners and executives. While these stakeholders realize the importance marketing has on their…
In our last blog, we discussed the common metrics for metrics for measuring content marketing ROI. Before we discuss how to measure the return on…
You wrote a killer blog post. You’re proud of it. It’s interesting, it answers the needs of your audience, it looks visually appealing and the list goes…
This blog was written by Jackie Steinmetz, owner of Accelity Marketing, for startupsavant.com – read the original blog here.
In a previous blog I wrote about 3 marketing mistakes that businesses commonly make and the first blunder I discussed was “putting tactic before…
MarketingLand interviewed industry experts and many of them believe that analytics will turn away from being a buzzword and turn into something that…
Marketing analytics—this is a term that makes some people cringe, but measuring marketing efforts is necessary to driving business decisions. If your…