Whether your business is established or just starting out, your website is the digital storefront of your business, and one of the first places your prospects will interact with you (even before they ever talk to you!). As such, it's important to ensure that your website accurately represents what your business is, does, the benefits of working with it and what it stands for.
Even when you have a web presence and stay active on the internet, you may notice that your website isn't receiving as many website visitors as you'd like. If this happens, you may need to consider updating or improving your website to include the following:
Mobile optimization
Over 50% of consumer visits to sites ranging from media and entertainment, to retail or technology, are made from a mobile phone. As touch screen phones and tablets with 5-inch screens are beginning to replace laptops, it's important to consider the following when creating or updating your website:
- Making sure your text, images, etc., aren't cut off on the sides of the mobile page
- Ensuring your website isn't so small on mobile that users have to squint to see, or enlarge multiple times
- Double-checking that your website sizes down to fit the mobile screen, so that users don't have to manuever a page with multiple scrolls
If your website isn't mobile optimized, then your potential customers will navigate your site with a lot of trouble. Once your website has a mobile version, you'll notice that your traffic will increase significantly to accommodate more users.
Navigation
A site that is difficult to navigate can be quite overwhelming for visitors. There are times when you may visit a website and spend too much time looking for a certain tab. Make sure all your important information is easily accessible to the user. Tabs need to be visible, directions need to be clear and the website needs to flow. Don't distract users with wild graphics and videos that make it hard to see the important information.
HERE'S A TIP: Ask yourself, "Can a novice computer user navigate my site?" Better yet, test this. If they can't, your customers and prospects probably can't either.
Lack of Speed
The great thing about the internet is that it gives you access to information in an instant, making your experience hassle-free and efficient. When websites take too long to load, or pictures download slowly, website visitors are likely leaving your site to go elsewhere.
There are a lot of things that can make a site slow, like too many advertisements, bad infrastructure and widgets. Make sure your site is as clean as possible and don't hesitate to test your site speed yourself. If you find that you have to make multiple clicks or there are frequent crashes, it's possible this may be driving away visitors.
Website Value
"What does this website offer me?" If you and your prospects can't answer this question, it's probably why you have a lack of web traffic. Your website needs to be valuable to visitors and make them want to buy your products and services. If users can't understand the benefits of what you're offering, you have a problem! Your site needs to be clear, engaging and attractive.
How do you make your website valuable? Show people what they want to see. Make people want to click on your link instead of someone else's. Videos, hot products and an engaging presence can significantly increase the traffic to your site.
Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of using words, links and phrases to rank on free search engines. This means you're manipulating your posts to show up on Google, Bing, etc. without having to pay for the top spot. Know your market and what content is most attractive. When people search for a service you offer, make sure that your business is on the first page.
There are plenty of reasons why your website might not be as active as you want it to be. Both old and new businesses can maximize their presence on the internet by working out a few website quirks. Do you need help updating, improving or even creating your website? Contact Milwaukee marketing agency, Accelity Marketing.
