Now, more than ever, being on a budget is important to businesses as they continue to adjust to reduced staff, furloughed hours and revenue decreases. This can make marketing seem impossible as you want to get your content in front of all the right people, at the right time.
Takeaways, Best Practices & More [Blogs]
5 CONTENT MARKETING STRATEGIES TO ADOPT DURING THE PANDEMIC
By: Logan Fletcher on 05/21/20
Marketers have been struggling to create a strong and adaptable content marketing strategy during the coronavirus pandemic for months. You don’t want to seem insensitive, but you also want to be able to create content that results in more customers.
4 QUICK MARKETING WINS DURING COVID-19
By: Cass Polzin on 04/30/20
As the COVID-19 crisis has impacted the world, many businesses are slowing down. If you’ve found yourself with some extra time on your hands, take advantage of the opportunity to reinvest in your business so you can come out stronger when this is over.
AN OPEN CONVERSATION ABOUT COVID-19
By: Jackie Hermes on Apr 20, 2020
In case you missed it, Accelity is hosting an open forum for business owners, marketers, sales professionals and the like to come together while we navigate the COVID-19 crisis together. Below are the frequently asked questions that come up during these forums. Be sure to check back often—new content is being added all the time the more we meet! Read More
SALES MESSAGING TECHNIQUES TO USE DURING COVID-19
By: Mikey Henninger on April 16, 2020
Because of the COVID-19 pandemic, everyone is currently working on adjusting to the new normal in their personal and professional lives. As we try to continue our work - which is more crucial than ever given the economic uncertainty - it is important for us as professionals to be mindful of the current situation. Read More
HOW TO PROTECT YOUR SMALL BUSINESS FINANCIALLY DURING COVID-19
By: Michelle Breen on Apr 15, 2020
As we continue to experience the effects of the COVID-19 pandemic, many businesses are struggling to stay afloat amid a stagnant economy. Some small businesses are pivoting their models, while others have had to furlough or lay off workers to improve their cash reserves. Read More
EFFECTIVE MESSAGING FOR CANCELED CONFERENCES DURING COVID-19
By: Mikey Henninger on Apr 14, 2020
Among the vacations, graduations, sporting events and other canceled spring events, many businesses are wondering how to continue networking now that conferences and trade shows have been canceled. These events aren’t just fun opportunities to get outside of the office but are an important tool for your sales team. Read More
HOW DO I CONTINUE SELLING DURING COVID-19?
By: Mikey Henninger on Apr 09, 2020
The COVID-19 pandemic has put businesses in uncharted territory. Some businesses have paused their operations and have pivoted what they were doing, while others have tried to go on as though it were business as usual. After a few weeks of adjusting to the new normal, many of us are realizing that conventional behaviors - in business and in life - need some serious rethinking for us to make it through together. Read More
HOW TO BALANCE LIVING AND WORKING DURING COVID-19
By: Michelle Breen on Apr 08, 2020
The second week of our COVID-19 Business Management Open Forum brought discussions of new insights and new challenges as we shared how we’re all adjusting to working during COVID-19. Having space to connect with and learn from each other is a relief in these days of social distancing. Read More
Getting Personal & Sharing Tips [Social]
Marketing Tweaks & Pivots [Resources]
In Case You Missed It [Forum Recordings]