Marketing Tactics and Strategies
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During the Marketing Strategy and Execution Planning process, our team audits your past marketing efforts, full digital presence and competitors. Paired with your future marketing goals (let's gooo!), we develop a dynamic strategic plan—a mix of strategies and tactics just for you. This plan is the roadmap for our partnership, and with it, we work together to achieve the marketing results your company's growth depends on.
Marketing strategies
- Lead generation & nurturing
- New brand or product launch
- Conference/event marketing
- Brand awareness
- Client satisfaction/retention
- Sales enablement
- Marketing, sales, service process optimization
- Rebrand/acquisition integration
- Account-based marketing
- Ad hoc strategic input
- Fractional CMO
Specific marketing tactics
Content Creation
- Blogs
- Long-form content (ebooks, infographics, checklists, etc.)
- Sales collateral (sales decks, sell sheets, case studies, etc.)
- Videos (animation or interview style)
- PR/byline articles
- Press releases
Email / Social Media
- Marketing emails
- Lead nurturing email sequences
- Newsletters
- ABM/sales emails
- Social strategy, profile optimization and organic posting (LinkedIn, Facebook, Instagram, Twitter, other platforms as desired)
Advertising
- Social advertising (LinkedIn, Facebook, Twitter, Instagram)
- Google search and display
- Retargeting (various platforms)
- Display banner ads
- Print advertising
- Sponsored content/webinars
Website Content / Development
- SEO
- Landing pages and thank you pages
- Calls-to-action
- Pillar pages
- Full website build, redesign or migration (typically separate project)
- Single webpage builds
Analytics
- Campaign optimization and analysis
- Monthly/quarterly reporting based on key KPIs
- Regular testing and optimization
- Custom dashboard builds
CRM/MAP
- List creation / data cleanup
- Build out of all CRM, marketing and sales functionality (HubSpot or Zoho) - may work with other CRM/MAP on request
- Campaign execution, process automation, lead nurturing, analytics, etc.
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