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B2B SAAS MARKETING FOR YOUR INVESTMENT PORTFOLIO

Increase Financial Return with B2B SaaS Marketing and Demand Generation

 



Recommend a dedicated marketing agency to support your portfolio. Accelity's SaaS marketing expertise is proven and designed to accelerate growth and successful exits.

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 A Successful Exit Story: Dynamis 

Accelity built Dynamis a full inbound marketing strategy to take its solution to insurance brokers across the country faster. By working with us, Dynamis achieved its exit goal via acquisition by large industry player, Applied Systems. Their results include:

2x

opportunity close rate
with
Accelity-generated leads

3x

win rate with
Accelity-driven leads
vs. non-Accelity leads

372%

return on monthly
investment

See the rest of the results

 Increase your portfolio value with Accelity 

We have a track record of sparking smart and high-powered growth for B2B SaaS and growth stage companies. Investment firms trust us to increase carry and attract acquisition opportunities by establishing a rock-solid marketing foundation and increasing demo requests for their portfolio companies

Proven SaaS marketing and sales success

We enable B2B SaaS companies to:

  • Build a strong marketing foundation to grow brand awareness and generate ideal-fit leads
  • Learn how to effectively communicate their value proposition and market their technology
  • Announce new product enhancements as the company grows
  • Align their sales and marketing teams to achieve the same goal by optimizing and automating their sales and marketing processes and close the doors we open 
  • Increase sales and revenue via content marketing to increase shareholder value over time
  • Generate more bandwidth for companies to focus on what they do best
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Strategic growth planning for SaaS companies

B2B SaaS companies that engage with Accelity receive:

  • A comprehensive marketing audit to understand their place in the competitive landscape
  • A 12-month strategic marketing plan that includes:
      • Defined or refined buyer personas
      • Copy and design style guides
      • Website audit and SEO optimization plan
      • Analysis of the competitions’ marketing initiatives
      • Marketing technology optimization and automation
      • Specific and achievable strategies, tactics, and KPIs
  • A 12-month content roadmap designed to meet buyers where they’re at in their buying journey and guide them the rest of the way
Let's Chat

 How we work with you & your portfolio companies 

Working with Accelity is easy—we do the selling so you can simply position us as a recommended vendor.

One of your portfolio companies needs marketing help.

You make an introduction to us as a potential agency partner.

We take it from there—and you can be involved as much or little as preferred.

We’ll discuss challenges, diagnose needs, and recommend a sales & marketing strategy specific to the business while sharing examples and stories of how we’ve done it before for similar companies. From sale to engagement, we’ll work directly with the business and you can decide what you want your role to be.


Accelity has worked with several of my portfolio companies now. I made the introduction, weighed in on budget, and Accelity took it from there. Their processes are just what software companies need to get their marketing to the next level, regardless of stage: Accelity’s team identified opportunities, fixed or established key foundational processes, created a strategic growth plan, and executed flawlessly. They continuously set my portfolio companies up for ongoing success to grow and validate faster while eventually building a strong internal marketing department centered around the foundation Accelity created.”

  

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Jim Emling,
Operating Partner for Spectrum Equity

  

 Our clients get results. Period. 

Here’s a sample of real results we generate for our clients, and what we can do for your portfolio.

33 new
deals closed
per year

Info-pro

23 ideal-fit
demo requests
per month

Leasecrunch

5 marketing-
influenced deals
per month

ConsortiEX

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Want to dive deeper?

Here's why firms work with Accelity

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"

Through partnering with Accelity on our marketing, our company enjoyed a reputation in our industry which was much larger than our revenues should have merited. Ultimately, our acquirer became aware of our company due to our larger-than-life presence in the industry—thanks mostly to our marketing prowess.”

Andy Nunemaker,
Former CEO, Dynamis

Hear more from Andy

"

I’ve worked with marketing firms from San Francisco, New York, etc., paid enormous amounts of money, and too often got terrible results. You guys always deliver and always follow through, and that is rare with marketing agencies."


Ane Ohm,
CEO and Co-Founder, LeaseCrunch

Hear more from Ane

 

GROW YOUR PORTFOLIO COMPANIES FASTER

Ready to see greater returns? Share the link to our calendar below with your portfolio companies or book a call for your firm.


Schedule a connect call  Explore Accelity Resources