We’ve all heard that it’s easier and more cost effective to retain an existing customer than it is to acquire a new one. We even know this to be fact—getting a new customer can cost 5-25x more...
Similar to a sales funnel, the buyer’s journey explains the process an individual goes through when deciding to work with an organization. While it may not be clear cut, every individual goes...
In 2019, it’s hard to scroll through any social media feed without being bombarded by videos. Whether it’s a recipe video on Instagram or your niece’s Christmas concert on Facebook, they’re ...
You heard it here first: 2019 is the year of LinkedIn. A while back, LinkedIn was seen as the business platform you had to be on to get a good job or network with other professionals in your area....
The construction industry has been around since at least 9,000 BC when people first started making bridges from wooden logs. The industry has developed tremendously over the past 11,000 years—yet...
Software companies are everywhere. Take a look at the products you use and it is easy to see how important software has become, especially with the rise of technology. Software companies, unlike...
To any marketer or business leader looking to target a specific audience and reach new customers, this may not come as a surprise: Video content is everywhere. There are a plethora of videos to...
The new year is underway and many business owners are solidifying their 2019 B2B marketing plans (or if you’re a bit of a procrastinator like me, perhaps just starting your plan). Whichever camp...
Once a person has expressed interested in your company they are more likely to become a customer of your product. Marketing qualified leads (MQLs) help companies determine which of their customers...