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Account-based marketing is a popular alternative to—or maybe sister to—inbound marketing. Where inbound concentrates on generating single leads (people), account-based marketing targets, well…...

In today’s business, many B2B SaaS companies are looking for ways to make themselves more known on various social media platforms. Companies have done everything from generic daily postings to...

Follow the yellow brick road to meet the wizards behind the curtain at Accelity! We might not practice magic, but we can make content appear in the blink of an eye. In this blog series, we will...

A picture is worth a thousand words, right? You’ve heard this phrase a million times. That’s why it’s so essential to choose photos and other imagery that are high quality. When starting your...

Sales is a huge focus for all B2B SaaS companies. This is justified since without customers, you don’t have a business. At the same time, your business should be just as focused on ensuring you...

Fact: We all prefer messages and services that are tailored to our personas, demographics and preferences.

The key to acquiring new business lies in segmenting your target audience. Audience...

Hopefully, I don’t have to sell you on the importance of workflows at your B2B SaaS company. At this stage, you know that automating some of your repeated processes is in your best interest. Work...

We’ve all heard that it’s easier and more cost effective to retain an existing customer than it is to acquire a new one. We even know this to be fact—getting a new customer can cost 5-25x more...

Similar to a sales funnel, the buyer’s journey explains the process an individual goes through when deciding to work with an organization. While it may not be clear cut, every individual goes...

In 2019, it’s hard to scroll through any social media feed without being bombarded by videos. Whether it’s a recipe video on Instagram or your niece’s Christmas concert on Facebook, they’re ...