Marketing for startups isn’t always the top focus for entrepreneurs, but understanding how buyers are thinking, especially during the initial stages of…
Newly minted entrepreneurs are eager to demonstrate progress in their business in order to validate their efforts. Investors, partners, clients and…
Entrepreneurs have two huge things working against them—they wear multiple hats (usually taking on too many roles) and they have no time. This makes…
If you’re an entrepreneur or work at a startup, you might not have the immediate funding for a physical office space, making it necessary to work from…
Your brand defines your business—a strong brand can differentiate you from the competition and also inspire trust. Ultimately, every time a person sees…
Before you can wrap your head around the concept of branding, you need to know what you are trying to say with your product or service. Ask yourself:
- …
This post was written by Accelity Marketing founder, Jackie Steinmetz, for Startup Savant. You can read the original blog here.
A few days ago, I was…
Don't get me wrong—cold calling can and does work. However, there are dozens of other strategies out there that work better, and with less aversion.…