After reading Draplin Design Co.: Pretty Much Everything, by Aaron Draplin, I was able to sum up a few takeaways I got from his book about becoming a …
Why are buyer personas so important to B2B companies? Buyer personas (see a definition here) are a crucial component of a successful inbound marketing…
When designing your SaaS website, the impression it gives your potential customer is very important. SaaS website design should be engaging, cohesive and…
Everyone has their own style. We all speak with our own voice. We each have our own characteristics that make us who we are. The colors and clothes we…
I love to do lists—they keep me on track and focused—and lately I’ve noticed that lists are everywhere! Whether it’s work tasks, ingredients in a…
This month, Accelity celebrates an anniversary: four years ago, I landed Accelity’s first client. It was a small engagement at first that grew into…
Website design can be a complicated beast. Keeping things simple and actionable not only engages communication with potential clients, but puts your…
Congratulations! If you’re reading this, you’ve likely already developed a marketing plan, which is an important step that many SaaS companies overlook…
Audience by Jeffrey K. Rohrs has truly opened my eyes to the importance of followers, fans and subscribers in a digital world. I began to realize that…
Creating a video strategy to market your products or services can be an extremely beneficial step to promoting your business. With the huge increase in…