A marketing qualified lead (MQL) is a prospect who is more likely to turn into a sale than other leads but isn’t quite ready to buy yet. Each company’s
Once you’ve captured a lead, how do you continue to engage and qualify them for your sales team?
Cross-selling to your B2B SaaS customers is a great way to retain them; this is because cross-selling increases the lifetime value of the customer—and…
When you have a deep understanding of your audience, it’s easier to meet their needs in your marketing and, ultimately, sell to them. A good marketing…
Because of the COVID-19 pandemic, everyone is currently working on adjusting to the new normal in their personal and professional lives. As we try to…
Among the vacations, graduations, sporting events and other canceled spring events, many businesses are wondering how to continue networking now that…
The COVID-19 pandemic has put businesses in uncharted territory. Some businesses have paused their operations and have pivoted what they were doing,…
Every sales team loves prospects who are chomping at the bit to purchase their product or service. And every marketing team wants to be able to…
OK, the cat’s out of the bag—social media truly is a dominant force when it comes to driving traffic and boosting sales. In the old days (read: more…
As an Account Manager for Accelity, I work with a particular type of client. Most are entrepreneurs, owners, CEO’s, presidents, etc. Each client comes…