Have you ever spent a significant amount of time or effort creating a content piece to have no one read it? It can be frustrating, but it shouldn’t be a reason to stop trying to create...
How often do you hit “unsubscribe” on spammy sales emails? Or ignore them as they slowly take over your inbox?
If you don’t like it, your audience won’t either. Every piece of content you send...
What do Guns N Roses, Oasis, and Motley Crue have in common? Aside from being rock legends, all three bands found success despite conflicts between members. If your marketing and sales teams clash...
“Always. Be. Closing.” Everyone in sales has heard the infamous line from Alec Baldwin in Glengarry Glen Ross at least one time in their life. Sales can be a tricky thing. You know it’s how the...
If you’re familiar with social selling, then you know why many marketers and salespeople are turning to this strategy to prospect and convert quality leads. Are you implementing social selling at...
Last year, Accelity spent thousands of dollars outsourcing our lead generation without really knowing what worked. The engagement didn’t work for a number of reasons—complexity of sales process,...
Competitive intelligence solutions have become increasingly popular as companies look for an edge against their competition. While competitive intelligence means different things to different...
CRM software has helped sales teams manage their contacts and communication for years. However, most salespeople use a fraction of the capabilities of their CRM, and many still hate using it...
It’s no secret that your sales and marketing teams don’t always see eye to eye (that’s why I previously wrote about the importance of aligning these teams). I’ve seen firsthand that many sales...
This is a question I hear from every prospect and client that’s looking to increase sales: what do B2B lead generation companies cost? Are they effective, or should we hire a sales or marketing...