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Having a strong social media profile is crucial to standing out. But what makes a great social media profile? It could be the frequency of posts or the quality of content you are promoting, or it...

An effective inbound marketing strategy incorporates many elements. There are no hard and fast rules when it comes to how you promote content with inbound marketing (though there are some things...

Whether you’re just starting to promote your brand, or looking to boost your current routine, social media visuals can be a great place to start. As potential customers or your target audience are...

LinkedIn publishing is definitely more common now than it was 2-3 years ago. When I think back a few years when I was a marketing coordinator at a mid-sized tech company, I thought re-publishing...

LinkedIn is a powerful social media network that not only allows you to connect with people you already know, but other potential customers as well. But, how do you take that first step to...

Social selling (definition here) over LinkedIn is never easy. You put yourself and your brand out there hoping to attract new prospects. However, one of the biggest mistakes LinkedIn profiles make...

Social media is a great way to promote your B2B company, but it can be hard to stand out in the overcrowded online world. Consumers have countless options to read, view and explore, and you need...

Small business owners wear many hats, so efficiency in every part of your business is key. If you’re starting on Twitter, or even if you’re familiar with this social site, you might not be fully...

We all have a role model in our lives, whether they’re a first grade teacher (shoutout to Miss Hasse), a parent or a coach. Now that I am in the business school at Marquette University and have...

As a small business or startup, I’m going to take a wild guess that you already have a Facebook business page. This is the most common social media platform that businesses use, and for good...