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It’s no secret that design elements change over time. Think of how far we’ve come from the green shag carpeting of the 1970’s, to the sleek and modern designs you see in houses today. Graphic...

Whether you’re starting your website from square one, or looking to update your current site, it’s important to keep best practices in mind that set you apart, while fitting the varying needs of...

Creating a compelling call-to-action is no easy task, but when done well, it can be a game changer. Before we fully dive into this topic, let’s first define what a call-to-action, or CTA, is.

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You have an amazing product, but think you don't have the funds to promote it. How do you achieve the product visibility you need, without breaking the bank? There are many ways to increase...

A call-to-action (CTA) is a button or link that you place on your website that helps convert visitors to leads. Obtaining leads doesn’t happen without relevant and clear CTAs, so let’s review what...

Having a successful website takes time and careful consideration. Your site is one of the first things a prospective client sees. When it comes to evaluating your website, you don’t have to be a...

CTAs or “calls-to-action,” not only serve as the “click here” component of your marketing, but they often serve as the main means of converting leads from the awareness phase of the inbound...

This post was written by guest blogger, Danielle Theisen. Learn more about Danielle here.

January 10, 2017. It’s coming. It’s the end—the end of intrusive interstitials. The next Google mobile...

As a writer, one of the most infuriating things is when you have to write, but you can’t get your point across. You sit there–unable to collect your thoughts enough to write what you need. You...

Effective copywriting is at the heart of any clear marketing message. Images attract attention, music can help retention, but it is the written and spoken word that communicates to your audience....