Announcing our New B2B Content Marketing Course
Marketing your startup is a crucial component of your growth. A solid marketing foundation is necessary for gaining more funding, getting acquired or whatever your plans for growing your business include.
Despite how important marketing is, especially in the early stages of a business’s growth, many startup founders find themselves putting marketing on the back burner. Sometimes this is due to lack of marketing experience, lack of funding for marketing personnel—or both. Don’t let a superior product go unnoticed by failing to inform your audience that it’s out there.
Accelity’s CEO Jackie Hermes is launching a new online course, Marketing for Cash-Strapped Startups, to teach entrepreneurs the tools they need to launch their company’s marketing efforts. Participants will walk away from this B2B content marketing course with a content roadmap that they can readily achieve and execute, setting them up for success for months to come.
The basics you’ll learn in these 5 modules—supplemented by worksheets that walk you through creating deliverables for your business—will put your startup on the path to marketing success.
Build your startup marketing foundation
You know what you’re selling and you know how great it is—but does your audience know who you are and what your value is?
Many startups reach a point where they are ready and eager to scale their growth only to hit a wall because they don’t have a marketing strategy in place. Before trying to scale, leaders first need to answer questions such as:
- How do I brand my company?
- How do I brand myself as an entrepreneur?
- How do I make a compelling website that converts?
Answering these questions requires strategy. Branding your company is so much more than a few colors and a logo. Fortunately, developing this foundation doesn’t have to be a long (or expensive) process.
During the course, you’ll dive into why it’s important to nail down your brand, both for your company and yourself, and receive actionable tips and worksheets for getting started.
Learn why marketing to everyone is marketing to no one
Trying to appeal to everyone is a huge trap that companies fall into when they get started. It feels like casting a wider net will naturally attract more customers—but experienced entrepreneurs know that failing to define your audience can actually result in fewer qualified leads.
Instead, it’s best to have a clearly defined target audience. By selecting a few subsets of your potential audience that you’d like to go after first, you can create marketing and sales messaging that resonates strongly with that specific group of people.
In module 2 of the B2B content marketing course, Jackie walks you through the steps for narrowing down and defining your target audience. By the end, you’ll have fully fleshed-out buyer personas, and you’ll understand what questions to ask when determining the types of customers that you want to reach.
Create a kick-ass marketing plan
We’re a big fan of implementing SMART goals (specific, measurable, achievable, realistic and time-bound) here at Accelity. Naturally, Jackie and the rest of the team advise our clients to do the same.
The most important part of creating a successful marketing plan—especially for a cash-strapped startup—is being realistic about what you can achieve. While entrepreneurs often want to shoot for the moon (which is what makes them so successful!), you’ll waste time and resources if your marketing plan isn’t realistic or achievable.
Based on what you learned in the previous modules about what you want to convey with your brand and who you want to reach, you can begin to create a marketing plan that puts you closer to your goals. You’ll learn how to brainstorm content based on the buyer’s journey so that your marketing materials nurture prospects and guide them towards your company at every step of the way.
Providing value around every corner is essential for your business’s success.
Put your startup marketing plan into action
The reason why it’s so important to make your marketing plan realistic and achievable is so that when it comes time to implement it, you can be consistent.
Once you’ve brainstormed what types of content you need and on what subjects, you can create a marketing campaign that ties everything together with a cohesive theme and strategy to serve a goal (e.g. more demo requests or more website visits). From there, you’ll effectively plan that content for the coming weeks.
We will review how to create and repurpose content to fill a monthly content calendar as well as how to schedule everything to make it super simple. You’ll find tips for creating different aspects of the campaign including:
- Email sequences
- Social media calendars
- Supplementary video
Once you’ve learned how to create your marketing campaign and put it into action, you’ve made significant progress in planning your business’s future marketing success.
Optimize your startup marketing results
You’re investing time and resources into building your marketing, so you want to make sure it’s generating the results you want.
Marketing isn’t set-it-and-forget-it. Tracking performance in real time allows you to make mid-campaign adjustments to maximize impact. Additionally, regularly tracking your content and monitoring analytics offers you insights into:
- Which types of content perform best
- Which topics are generating the most interest
- Which social platforms your audience tends to be on
- Which CTAs drive more conversions
There are many different ways to monitor performance depending on the platform—and not all metrics are created equal. The course will teach you several ways to track, monitor and evaluate marketing success.
B2B content marketing for your startup
Building a successful marketing strategy is a critical component of your company’s success — but that doesn’t mean it needs to be difficult or cost a lot of money. The modules in Marketing for Cash-Strapped Startups help you dive deep into marketing principles and best practices as well as give you the tools you need to scale your business.
Ready to bring your startup company marketing success? Sign up today for Marketing for Cash-Strapped Startups.